SIS Limited inks exclusive Parx Casino horseracing alliance

Retail and online sportsbetting products and services supplier, Sports Information Services (SIS) Limited, has announced the signing of a deal that is to see it serve as the exclusive distributor of live data and pictures from horseracing events taking place at Pennsylvania’s, Parx Casino.

Bucks bonanza:

The British firm used an official Monday press release published by European Gaming Media and Events to explain that the agreement is to involve it adding a minimum of 1,530 annual events from the Bucks County facility to its international retail channels, which include its around-the-clock live greyhound and horseracing innovations.

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Milton Keynes-headquartered SIS Limited recently inked a similar arrangement with Spanish horseracing firm Asociacion de Hipodromos Espanoles and detailed that the action from Parx will now be joining an already extensive offering of live action that additionally encompasses events taking place at facilities owned by Singapore track operator, Singapore Pools (Private) Limited, and Mexican greyhound leader, Hipodromo de Agua Caliente.

Global growth:

Simon Fraser, International Racing Head for SIS, used the press release to proclaim that the multi-year alliance with Parx, which is owned by Greenwood Gaming and Entertainment Incorporated, will provide ‘a major boost to our international offering’ by giving his firm the ability to exclusively deliver live data and pictures ‘from one of the United States’ leading racecourses.’

Fraser’s statement read…

“These additional races further enhance our around-the-clock racing service, providing even more quality betting opportunities throughout the day regardless of time zone with content that will appeal to bettors and help drive betting turnover for operators.”

Recognized repute:

For his part, John Dixon, Chief Operating Officer for Parx, stated that ‘it made strategic sense’ for his facility to partner with SIS Limited as the firm has ‘an established reputation for distributing live racing to operators all around the world.’

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Read the statement from Dixon…

“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourse.”