PokerStars US has unveiled collaborations with notable YouTube celebrities just in time for the North American Poker Tour (NAPT). Leveraging the recognizable faces of the Next Gen Poker team, the company will be able to promote its events and products to poker enthusiasts.
“It’s Time to Shake Things Up”
According to the announcement, PokerStars will work with Jack, Rosey and Frankie C, the three famous poker content creators, who comprise the Next Gen Poker team. Boasting huge reach on YouTube, the three players have risen to prominence thanks to their fresh and engaging content.
Next Gen Poker is one of the biggest poker channels on YouTube. Combined with the three players’ personal channels, the team boasts over 450,000 subscribers.
Although the players have a number of interesting long-form videos, YouTube Shorts is where they truly shine. PokerStars will seek to capitalize on the team’s popular short-form videos to boost its footprint.
Next Gen Poker expressed their excitement about the partnership on X, celebrating it with a $5,000 NAPT giveaway. The giveaway concluded on October 19, providing a lucky winner with a buy-in to the $1,650 NAPT Main Event, a 7-night stay, $500 flight credit and a chance to participate in the team’s next video.
Next Gen Poker fans can also expect a lot of new poker content as the team plans to cover the upcoming tour and many of its tournaments.
NAPT Is Just Around the Corner
The North American Poker Tour will return to Las Vegas on November 4 and, over the course of a week, will allow poker players to participate in multiple exciting events. Running through November 12, the tour will include a whopping 32 tournaments with buy-ins ranging from $250 to $10,300.
NAPT, which is set to take place at Resorts World, will notably have a $3 million prize pool, providing fans with a shot at huge prizes.
Participants will be able to enjoy a variety of mixed games and a main No Limit Hold’em game.
